The Verified Beef Production (VBP) program is being expanded to VBP Plus.
The new version of the on-farm food safety program will use third-party audits of production practices and include modules for biosecurity, animal care, and environmental stewardship.
The expanded program will allow producers to demonstrate that Canadian beef is being “produced in systems that prioritize animal welfare and the environment, attributes that consumers are increasingly demanding,” the Canadian Cattlemen’s Association said in a release.
“These auditable production indicators will be outcomes based and, as such, producers will continue to control how they implement the practices on their own operations.”
VBP Plus addresses animal health management, responsible use of animal health products, livestock handling, and environmental stewardship, it said.
The expanded program will also align with indicators being developed by the Canadian Roundtable for Sustainable Beef, which is building on the work of McDonald’s Verified Sustainable Beef pilot project.
The original VBP was developed in 2004.