Steaks, other prime cuts, and ground beef dominate the beef counter in Canadian stores but to sell the whole carcass, the beef industry has to look abroad.

Beef industry adopts ‘right customer for the right cut’ marketing approach

Canada’s beef industry is beginning to maximize profits from the 
whole cattle carcass by catering to different global markets

Cuts from the loin, sirloin, and rib “help keep the lights on” for Canada’s beef industry, but it needs niche markets to capture value from the whole beef carcass, says Canada Beef’s director of North American market development. “The middle meats are obviously highly valuable, but they only make up a certain percentage of the […]

Ed Matters, who is participating in Alberta Open Farm Days, tends his Speckle Park cows.

Open Farm Days ready to roll

The coffee pot’s on and everyone in Alberta is invited. Alberta Open Farm Days is the perfect opportunity for rural and urban residents to learn more about food production in this province. For Debbie and Ed Matters it’s a chance to show off Speckle Park cattle, a unique breed created on farms along the Highway […]

Semi Elevator.jpg

Grain marketing: Is it time to pull the trigger?

Grain is moving, elevators are buying, and price forecasts aren’t rosy. 
Is it time to start selling this year’s crop?

Rimbey farmer Greg Service avoided the worst of the winter’s grain backlog. Although you couldn’t call him lucky — half of his acres were hailed out last year. “We got paid out by hail insurance, so cash flow wasn’t a big concern,” he said. “Mother Nature did my marketing for me.” So far, this year’s […]

Brandon Gibb takes a picture of himself while using his quadcopter to survey his farm near Pincher Creek.

Drones earning their keep on the farm

Farmers like Brandon Gibb are making profitable use of their cheap and easy-to-use unmanned aerial vehicles

From counting plants per square foot to measuring grain loss behind the combine, farmers spend a lot of time close to the ground. Sometimes, however, the best farm decisions are aided by a perspective from higher up. Drones or unmanned aerial vehicles (UAVs) in agriculture are making headlines, and for a couple of thousand dollars […]

The announcement of the new Canadian Beef Centre of Excellence drew a crowd of officials. From left to right: Canada Beef president Rob Meijer, directors Mike Kennedy and Jack Hextall, chair Chuck MacLean, Western Economic Diversification Minister Michelle Rempel, Agriculture Minister Gerry Ritz, and director Jennifer MacDonald. Director Willie van Solkema and Red Deer MP Earl Dreeshen are at the rear.

New centre to boost profile of Canadian beef

The $3.8-million facility in Calgary aims to ‘bring the brand to life’

A new Centre of Excellence is going to do for beef what Cigi has done for grains and oilseeds, says the president of Canada Beef. “I’ve always been high on Cigi — the folks there have done a tremendous job of ensuring Canadian grains have strong international recognition,” said Rob Meijer. Over the last four […]

Grain shipments contribute to record CP second quarter — July 17, 2014


Canadian Pacific Railway says net income for its second quarter was a record $371 million, 48 per cent higher than a year ago. Total rail revenue for the quarter was up 13 per cent to $1.642 billion over last year, with Canadian grain shipments accounting for the largest share of the increase. They rose 32 […]

Another Canadian logistics ‘disaster’ not likely for 2014/15 — July 16, 2014


CNS – Last winter, rail movement of western Canadian grain was described as ‘disastrous’ for a number of reasons, including bad weather and record large amount of supplies needing to be moved. But, this spring and summer, movement has started to improve in most places, helped by government legislation and better weather, and the same problems […]

Dry weather in Russia triggers upgrades to grain crop forecasts — July 16, 2014


Moscow|Reuters – Dry weather in Russia has accelerated the 2014 harvest, prompting the agriculture ministry and two key analysts to upgrade their forecasts for the annual grain crop on Wednesday. Russia’s agriculture ministry boosted its 2014 grain harvest forecast to 100 million tonnes, up 3 per cent compared to a previous estimate, it said in a […]

Alberta Nuffield scholar Cheryl Hazenberg is interviewed 
during her trip to China.

A rare steak is rare indeed in China

China is famous for dishes — from snake to thousand-year-old eggs — that are alien to palates of westerners. But Cheryl Hazenberg found it all depends on your viewpoint. The director of technical services at the Canadian Angus Association, who is travelling the world studying traceability as a 2014 Nuffield scholar, spent two weeks in […]

Harvest Gala tickets on sale

Tickets for Agriculture for Life’s third annual Harvest Gala fundraiser on Nov. 8 are now on sale. The event, held at the BMO Centre in Calgary, raises funds for educational programming on rural and farm safety, and to promote understanding and appreciation of the impact agriculture has on Albertan’s lives. “With more and more people […]