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Successfully Commercializing an Agricultural Idea
| Dates | April 26 2012 |
| City | Calgary, Alberta, Canada |
| Location | International Hotel |
| Postal Code | T2P 0H5 |
| Contact Name | Rachel Peterson |
| Local Phone | 780-469-3714 |
| Tollfree Phone | 855-469-3714 |
| Fax | 780-469-3488 |
| Email | communications@agfoodcouncil.com |
| Website | www.agfoodcouncil.com/news-events |
| Sponsors | Agriculture and Food Council of Alberta |
| Topics | Entrepreneurship; commercializing a product; marketing; agri-business; networking; agriculture; food; venture capital |
| Main Body | Beer, barbecue sauce and baby food will be featured at the Agriculture and Food Council of Alberta’s April 26 Issues and Solutions Forum in Calgary called “Successfully Commercializing an Agricultural Idea.”
Everyone is welcome to register for the event at which Manjit Minhas will share the entrepreneurial insights that propelled the company she founded at 19, Mountain Crest Liquors, to become the first successful beer company to enter Canada in decades with the launch of Mountain Crest Classic Lager. After purchasing the second oldest brewery in the United States, the brewery Minhas owns with her brother is now the 11th largest in the world, selling quality beer in Canada, the U.S., and overseas, with revenues exceeding $85 million in 2009.
Jennifer Carlson Broe, President of Baby Gourmet Foods Inc., will kick off the day with her account of launching an organic baby and toddler food company at the Calgary Farmers Market and, with the financial backing of angel investors, moving on to supply the shelves of Wal-Mart and other popular grocery stores.
Karen Hope will provide marketing insight with the five key ingredients to brand success from the experience of growing two businesses in highly competitive markets. As the pioneering former managing partner/marketer for Cattle Boyz Foods Ltd., Hope grew Cattle Boyz BBQ Sauces into a national brand name, and is the key consultant for her own marketing company, The Marketing Edge.
Sami Jo Small, Goaltender for Canada's Gold Medal-Winning Women's Hockey Team, will provide a change of pace at lunch with her account of adjusting to whatever role life throws at you and making the most of it. After being told, a night before the Gold-medal game, that she would not be starting, Small was devastated and angry. But she rose above these negative feelings and embraced her new role with enthusiasm.
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| Schedule | 9:00 am Welcome – Chair Heather Broughton,
Agriculture and Food Council of Alberta
9:15 am Jennifer Carlson Broe – President of Baby Gourmet Foods Inc. “Angel Investment Helps Move a Great Idea from the Farmer’s Market to Wal-Mart”
10:15 am Networking Break
10:45 am Karen Hope – President of The Marketing Edge, Former Managing Partner and Co-Founder of Cattle Boyz Foods Ltd.
“The Recipe to Brand Success – The Five Key Ingredients”
12:00 pm Lunch Served
12:30 pm Sami Jo Small – Goaltender for Canada’s Gold Medal-Winning Women’s Hockey Team
“A Vital Lesson in Teamwork: Embracing Whatever Role You’re Given”
1:30 pm Meet and Greet with Sami Jo Small
2:30 pm Manjit Minhas – Founder of World’s 11th Largest Brewery
“The Minhas School of Beer Business Success – Commercialization for Agribusinesses”
3:30 pm Closing Remarks and Adjournment
3:45 pm Networking Opportunity
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| Fees | Ticket prices between $50-$100 - Register by April 1 for the best deal. |