W. Man. equipment dealer to join 'consolidator' chain

Murray's Farm Supplies to be part of Rocky Mountain Equipment

Jan 13, 2013 10:28 AM - 7 comments
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By: Staff

A pair of farm equipment dealerships in western Manitoba are set to become the latest links in a Prairiewide chain of equipment outlets by next month.

Rocky Mountain Equipment, a Calgary-based "consolidator" of 39 equipment dealers across the Prairies, mostly handling Case IH, New Holland and Case Construction brands, said Friday it will buy Murray's Farm Supplies, including its dealerships at Shoal Lake and Russell, Man., for an undisclosed sum.

Unusual for an RME acquisition, Murray's, which booked about $15 million in revenue in its most recent full fiscal year, is not a Case IH or New Holland dealer.

Murray's bills itself as a "shortline specialist" handling product lines including Bourgault, MacDon, Farm King, Kubota, Schulte, Meridian, Vermeer, Salford, Sakundiak, Meridian, Highline, Kuhn Knight and Bourgault Tillage Tools.

Murray's has operated at Shoal Lake, about 110 km northwest of Brandon, since 1984 and opened a new store in 2007 at Russell, about 75 km northwest of Shoal Lake, employing 14 full-time staff between the two outlets.

Murray's Shoal Lake operation shifted to a new store on the Yellowhead Highway in 2003 after it "outgrew" its site in the community's downtown.

"By acquiring these stores, Rocky is expanding the availability of key product lines to our customers, and complementing the existing Case IH dealers we operate in the region," RME CEO Matt Campbell said in a release.

The RME chain already includes a Case IH dealership at Shoal Lake, which came to RME in its takeover of Miller Farm Equipment in 2008.

The chain's other Manitoba outlets include Case IH/Kubota dealerships at Brandon and Dauphin and Case IH dealerships at Winkler, Neepawa, Killarney and Boissevain. RME also owns four Case IH shops, also former Miller dealerships, just over the provincial border in eastern Saskatchewan.

RME, the biggest independently-owned Case ag/construction dealer chain in Canada and second biggest in the world, said it expects to close the friendly deal for Murray's effective Feb. 1, by buying 100 per cent of the shares in Murray's parent company, MJ Solomon Ltd.

Publicly-traded RME in 2012 resumed actively buying new links in its dealer chain, after it said it would "slow down on acquisitions" in fiscal 2011. The company booked $23.2 million in profit on $802.8 million in revenues from new and used equipment, parts and service in 2011.



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Reader Comments

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Neil O

One of my CASE IH dealers tells me straight out that they raise prices on just about every part "EVERY MONTH". They also complain that they can't make a decent gross margin on parts. I always thought that dealerships tried to make " a bit of money" on the sale of a machine and then sock it to us on parts like roughly a +++50% mark up.
Also, when ever a business is owned by shareholders in a publicly traded corporation guess who they concentrate on making happy? it sure isn't the customer , its the almighty shareholder that demands a return on investment "AT ANY COST".

Posted February 14, 2013 09:29 AM


Scott S

Nothing will ever replace the efficiencies and effectiveness of the dealer principal sitting in the corner office. Like many changes in the attempt for progress, we will long for what we lost.

Posted January 18, 2013 03:29 PM


Dave

I too noticed an increase in parts prices after RME took over our local dealer in Killam. As I recall the increase in parts prices was in the neighborhood of 15% and I know this because I had priced a set of concaves before the takeover announcement and then after the takeover. Farmers are paying extra for RME to buy out their local dealership.

Posted January 15, 2013 10:36 PM


Barry B.

I agree that the farmer will suffer on parts and equipment as dealers become less and less. The benefactors will be the large shareholders.
lists an environmental fee on labor as part of their repair bill. I have no objection to a feee on oil,tires, and filters but on labor as the provincial government in Saskatchewan has no legislation allowing such a fee.
I am told this comes from RME headquarters

Posted January 14, 2013 01:03 PM


GK

It's not just the price of parts, but the availability. Since they took over in our town, more often than not, if you go in for parts they do not have them in stock.

Is there not a competition bureau in this country? If so, I don't think they're showing up for work.

Posted January 14, 2013 12:40 PM


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