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Update on national beef strategy

An update on the 2015-19 National Beef Strategy is now available at the Canada’s National Beef Strategy website.

As of June, 15 per cent of outcomes have been completed; five per cent are in progress (have an end); 61 per cent are ongoing (and expected to continue); seven per cent have not been started (primarily due to funding constraints); eight per cent need modification; and five per cent have mixed status (due to multiple objectives at different stages).

“The industry set a number of specific, ambitious goals for itself to increase demand for our products globally… and we’re making good progress,” said David Haywood-Farmer, chair of the Beef Advisors and president of the Canadian Cattlemen’s Association.

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