Latest articles


Cows herded in to holding pen

Get as much health information as you can when buying cattle

Beef 911: Producers are doing a good job of caring for their cattle but often 
this information is not passed on to buyers

When purchasing or selling livestock, their health status — preventive shots given, deworming, and other relevant information — can be determined by a few simple questions. But these questions are seldom asked in cattle transactions these days. With cattle being of higher value, and often traversing long distances through different geographic areas, this information is […] Read more


There’s lots of money being left on the packing plant floor

Quality defects exceed $60 per head and reducing those losses will boost the bottom line for producers, says expert

National Beef Quality audits prove that Canadian beef is pretty darn good. But they also show that producers could be putting more money in their wallets by reducing defects that show up at the packing plant, says Mark Klassen, director of technical services with the Canadian Cattlemen’s Association. The last audit, conducted in 2010-11, found […] Read more



Expert advice on tap in beef webinar series

There are seven online learning events in this winter’s lineup from the Beef Cattle Research Council

Up your pregnancy rates, reduce forage diseases, and find out which bulls aren’t doing their job. Those are three of the topics in this winter’s webinar series put on by the Beef Cattle Research Council. The council is urging producers to register for the entire series as registrants will receive reminders as well as a […] Read more


Up and down is becoming the norm for Canadian beef producers

Demand for beef is strong and prices have been good for cow-calf producers, but the market is increasingly volatile

The markets can be a roller-coaster, but one thing is for sure — the Canadian cattle herd is not expanding. “Heifer retention numbers are not enough to drive any expansion across Canada,” Brian Perillat, manager/senior analyst with Canfax said at the recent Canadian Beef Industry Conference. Fewer cattle are being shipped south of the border […] Read more



China represents opportunity for Canadian beef producers

Beef is increasingly on the menu for China’s growing middle class 
and the country can’t keep up with demand

The numbers are staggering — 854 million people in China are expected to be regular beef eaters by the year 2030. Despite their large land base, cattle numbers cannot keep up with the demand for beef that has been increasing by 15 per cent per year. What has happened? Where does the beef come from? […] Read more


Beef agency elects board for the coming year

Jeff Smith and Doug Sawyer will represent Alberta on the board of the Canadian Beef Cattle Research, Market Development and Promotion Agency for the coming year. The agency promotes the marketing and production of beef cattle, beef and beef products through Canada Beef and conducts and promotes research activities through Beef Cattle Research Council. Sawyer […] Read more



Lethbridge scientist wins beef industry’s outstanding researcher award

Karen Schwartzkopf-Genswein is an internationally recognized expert on cattle welfare and behaviour

Agriculture Canada researcher Karen Schwartzkopf-Genswein is the winner of the 2017 Canadian Beef Industry Award for Outstanding Research and Innovation. The senior research scientist at the Lethbridge Research Centre is an internationally recognized expert on cattle welfare and behaviour. Her research also includes work on early disease detection, feeding behaviour, stress assessment, and acidosis, as […] Read more


Here’s the beef — marketing agency reports on its efforts here and abroad

New chief marketer for Canada Beef has a lengthy list of promotional work, 
and plans to do much more

The new chief marketer for Canadian beef has plenty to keep him busy. Francis Andres, Canada Beef’s new executive vice-president, had a lengthy report on the agency’s promotional work in the past year. Andres — who counts stints with Safeway, Saputo, and Kraft Foods in his lengthy resumé — was hired in May just as […] Read more



Canada ready to make ‘bold statement’ with sustainable beef program

After years of effort and unprecedented industry collaboration, 
a national sustainable beef program is poised for rollout

The long process to create a Canadian ‘sustainable beef’ program is nearing the finish line. “We will be launching in December a national framework — this is go time,” said Cherie Copithorne-Barnes, a Calgary-area rancher and chair of the Canadian Roundtable for Sustainable Beef. The effort to make Canada a world leader in producing cattle […] Read more


Processors also part of the sustainable beef plan

Along with animal welfare 
and food safety, indicators cover worker safety and community involvement

Beef processors will also have their own set of ‘indicators’ for producing sustainable beef. The Canadian Roundtable for Sustainable Beef has 19 indicators for processors, covering areas such as natural resource management; people and community; animal health and welfare; food security and efficiency; and innovation. Grades, scored out of three, will be given to specifics […] Read more