MUST READS

explore

Stories from our other publications


Strong, enduring relationships don’t happen by accident

The reaction of customers to hearing a farmer’s story shows 
the importance of having producers on crop missions

This January I went on a much-anticipated trip to Maui with my wife. Twenty years ago, we committed to spending the rest of our lives together and thought this was a good way to celebrate such a milestone (sans children, of course!). One month prior to this celebration, I was over the Indian Ocean heading to […] Read more


farmer surveys cornfield harvest

Judge free trade by what we have lost

Farmers’ share of food profits has declined as has rural Canada’s economy, 
while farm debt and food imports have gone up

Over the decades since the Canada-U.S. Free Trade Agreement (FTA) and later, NAFTA, was signed, Canadian agriculture has undergone a significant shift. There was once a multitude of diverse local and regional economic drivers, but now we have a “one-size-fits-all” export-driven, low-priced commodity production model. Farm capital needs have skyrocketed as illustrated by the massive […] Read more



Here are some emerging trends that we need to pay attention to

The development of meat alternatives, stores without checkouts, 
and Career Farmer Barbie are all important


When one of the largest meat-processing companies in the world announces focused research into the development of alternative proteins, I’m paying attention. Tyson’s allocation of US$150 million to a venture capital fund to research meat alternatives allows us a glimpse into the future of traditional meat and poultry protein sources. The idea is not new […] Read more


cattle on a pasture

Keeping land in grass has a side benefit

Young beef producers need affordable access to grassland 
if the industry is going to grow

The beef industry has been struggling to retain and attract new producers while the average age of farmers, at 54, keeps creeping up. The next generation of cattle producers might be looking for something different. The Canadian Roundtable for Sustainable Beef (CRSB) released the National Beef Sustainability Assessment and Strategy this fall. The industry garnered […] Read more



The meaning of sustainability depends on your point of view

When you talk about sustainable agriculture, you need to look 
not just at the farm but what is happening all around it


Redefining sustainability
 Battered about like a mariner’s ship at sea, the “sustainable” world is getting frayed at the edges. It leaks the slow leak, one that was built in agriculture on the idealism of creating a pathway to consumers but rested on that assurance without producer reward. Certainly, the journey is worth examining as we […] Read more


In times of hardship, take time to consider all of your riches

The love of your children, support of family and friends, 
and faith are priceless treasures to be cherished

I am admiring the picture on the cover of Alexander McCall Smith’s book The Full Cupboard of Life. His fictitious stories from Botswana are an easy and humorous read. The cupboard referred to is typical; containing four plates and four cups, two bowls, a couple of pots, a little cooking oil, and a teapot. That’s […] Read more



Boy (3-5) eating ice cream, close-up, other children in background

Small indulgences — the experience of food can be priceless

In the food business, less can be more if you understand your 
customer and the emotional side of food buying

I remember a story from years ago about a family-owned ice-cream shop in a small town. Folks came from long distances for ice cream because it was so delicious. Yet, the customer had one constant complaint — there was too much ice cream in the cone! The owners of that shop decided to listen to […] Read more


Looking for an opportunity in livestock? Bison have a lot to offer

This mighty Prairie ruminant is the complete package when it comes to meeting demand for grass-fed, all-natural meat that comes with a great story

One of the most interesting animals in North America is bison. A ruminant that used to wander our Prairies in the millions has been reduced to around 500,000 head, many in pens on farms. Rugged and remarkable, these ‘knowledge keepers’ have much to teach us about nature itself. Bison love space and they travel as […] Read more




New Crop Missions deliver many benefits

The unique collaboration between the grain commission, Cigi, and farmers is more than just a marketing effort

The Canadian cereals industry is united in reaching out to international customers. The 2016 Canadian Wheat New Crop Missions sessions kicked off on Nov. 10 with a seminar for Canadian millers, the largest buyer of Canadian wheat. By the time the missions are over later this month, they will have reached customers in 17 countries in […] Read more




Upcoming events