GFM Network News

Stay calm, stick to the facts, and tell your story, says communications expert

A&W’s Better Beef campaign holds a lesson for farmers — although they might not like it, says a communications expert. The fast food chain’s ad campaign touting its switch to hormone-free beef has been “massively successful,” Shawn Brook, president of Issues Ink, told FarmTech attendees. “Their job is to sell hamburgers, and this makes them sell hamburgers,” he said. “What makes it wrong is that we haven’t been […] Read more