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Buhler Consolidates Branding

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A new “brand strategy” at farm equipment maker Buhler Industries will see all its equipment marketed under either the Farm King or Versatile brands. The strategy follows the Winnipeg company’s decision in October 2008 to rebrand all its tractor lines under the Versatile name. Buhler’s short-line products such as grain augers, grain vacs, hay tools and pull-type high-clearance sprayers will now carry the Farm King name. Buhler’s Allied brand will appear as “Allied by Farm King” on equipment such as front-end loaders, rear blades and Triplex mowers.

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