Agriculture Minister Gerry Ritz on Jan. 11 announced funding for a “targeted market access strategy” for canola.
“This investment will help the Canola Council of Canada develop a comprehensive strategy that will open new markets as well as examine current legislative, regulatory and administrative trade barriers,” Ritz said in a release. “The strategy will outline a rapid joint industry and government approach to be implemented when market access challenges arise as well as develop a strategy to avoid potential market access challenges. In addition, the strategy will highlight industry best practices which will help farmers boost their bottom line by meeting the standards of importing countries.”
The investment will be made available via the Agricultural Flexibility Fund. In addition to the Government’s contribution, the Canola Council of Canada will contribute another $1.2 million for a total of $9 million.