First Lady asks food executives to pitch healthy food

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U.S. First Lady Michelle Obama asked TV and food company executives at a White House gathering to sell youngsters on healthy food with the pitch: “If anyone can make our kids eat their vegetables, it’s all of you.”

She cited the power of advertising — now a torrent touting salty, fatty and sugary goodies — to instead market “foods that have real nutritional value.” Executives from General Mills, Kraft, Walmart, and Burger King were among the attendees as well as ones from Time Warner, Disney, and other media companies.

Obama’s speech was part of her campaign against childhood obesity. The Let’s Move initiative, launched in 2010, encouraging physical exercise and more nutritious school meals is the best-known element. She also backs the new “Drink Up” drive that promotes drinking water rather than sugary beverages.

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