The Alberta Farm Fresh Producers Association and Alberta Agriculture and Rural Development are conducting an online horticulture survey.
“This survey will update key information about the horticulture industry to enable sharing of current information on the industry and support industry strategic planning,” said Sharon Faye, a market analyst with Alberta Agriculture.
“The horticulture industry is constantly changing. As such, updated information is needed to best represent this industry sector, and to help with industry strategic planning.”
The survey will create “a snapshot of the horticulture industry in Alberta,” said Faye.
“We want to look at acres in the province, the main crops being grown, where the key markets are, and how this can vary from region to region.”
Survey results should help established growers and new entrants alike, she added.
“The industry snapshot will help new producers get a better idea of what the market is like, which will help them with their business plans. It’ll also give established producers an overview of the whole market and how their region fits into the larger picture. The survey will also help industry organizations with their strategic planning.”
The survey is a pilot project with longer-term aspirations, said Faye.
“We’re starting here with fruit and vegetable growers who sell to direct markets. Further ahead, we’d like to follow up with more questions or perhaps expand the survey to other horticulture sectors.”
The survey was issued earlier this month.
“We’re asking that businesses respond within two to three weeks,” said Faye. “For all those surveys that are submitted by Dec. 10, contacts will be entered into a draw for one of 20 chances for a $25 gift card from a selection of retailers.”
To participate in the survey, send an email with the subject line “Hort Survey.” Provide the name of the business, key contact person for the survey, and either the business email or key contact’s email.
“While this is primarily an online survey, we can provide participants with hard-copy surveys if they prefer,” said Faye.
For more information, email Sharon Faye or phone 780-422-5326.