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Agri-Trend adds precision farming consultancy

Alberta ag consultancy Agri-Trend Inc. and precision ag consulting firm GeoFarm Solutions have created a new consulting company to help farms integrate GPS, GIS and variable-rate technology into their operations.

GeoFarm’s Warren Bills will serve as president of the new Calgary-based company under the name Agri-Trend Geo Solutions Inc.

“We have been developing our precision farming products for over five years. As we worked through our Precision Management Process, it became evident that a new organization, focused on geo support, was the way to go,” Robert Saik, founder of the Red Deer-based parent Agri-Trend Group, said in a release.

The new company is expected to provide farmers with a network of what it calls “Geo-Coaches” to offer technical support to farmers; the other Agri-Trend member companies; crop input and equipment retailers; and fertilizer, crop protection and seed companies that plan to integrate such technology into their businesses.

Bills, in an Agri-Trend release, said the new company will seek out “the best way to identify, treat, and prescribe solutions for managing in-field variability that make economic sense.”

The creation of the new precision farming consultancy will allow “more feet on the ground” through an expanded Geo-Coach network, the company said.

The Geo-Coaches won’t make recommendations, Agri-Trend said, but will team up with professional agronomists to “enhance the integration of technology with agronomics” for farm and agribusiness clients.

Also, the new company will offer farmers three levels of imagery options: high-resolution Real Shot aerial imagery, high-resolution satellite imagery from RapidEye, and low-resolution 30 M satellite imagery.

The new company will also offer a drainage management program and added Soil Audit services to help farmers spot “yield-limiting factors” in their fields.

The company’s Agri-Data Solution online data management platform will also offer enhanced “geospatial capabilities” over the internet, Agri-Trend said.

“It seems cliche, but there isn’t a silver bullet in agriculture,” Bills said in the company’s release. “Precision agriculture and variable rate technologies do pay, but they need to be designed around a sound agronomic strategy and with a vision that matches yours.”

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