Bayer crop unit apologizes to farmers after Twitter gaffe

Chicago | Reuters –– Bayer AG’s crop science division apologized on Monday for a tweet that suggested reduced meat demand could benefit the environment, in a bid to appease outraged farmers who buy the company’s seeds and chemicals.

The tweet, published on the official Bayer CropScience (@Bayer4crops) account on Sunday, linked to a Vox.com article that said “going vegetarian can cut your food carbon footprint in half.”

The post sparked a backlash on Twitter from North American grain growers who sell much of their harvests to livestock operations and from farmers who raise animals. A decline in meat consumption would hurt their incomes.

“Oh you just lost all my business,” Lance Schiele (@schiele_lance), a livestock producer and grain farmer, said in a tweet to Bayer CropScience.

The gaffe comes as Bayer is trying to acquire Monsanto, the world’s largest seed maker. The potential tie-up has faced resistance from some farmers worried about consolidation in the agriculture sector.

A Bayer CropScience spokesman said on Monday that the tweet was a mistake and did not reflect the company’s views.

The company has deleted the posting and tweeted apologies to about 130 individual Twitter users who complained about it.

“The livestock industry feeds our planet + we’re glad to support it. It was never our intention to antagonize it — sorry!” Bayer CropScience tweeted repeatedly.

Some farmers applauded the company for apologizing but others were fuming.

“This week we will decide about which fungicides to purchase. Probably won’t be Bayer products after this tweet,” tweeted Dane Visscher (@danevisscher), a grain farmer.

Reporting for Reuters by Tom Polansek in Chicago.

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