ProFarmer Canada joins Glacier FarmMedia

Mike Jubinville (r) and Bruce Burnett at the Ag in Motion 2018 farm show. (Gord Gilmour photo)

Glacier FarmMedia, Canada’s largest farm publisher and the operator of this website, has just boosted its long position in grain and oilseed market analysis.

The Winnipeg company announced Tuesday it has acquired ProFarmer Canada, the marketing information service owned and operated by Mike Jubinville, whose analyses of Prairie crop commodity markets are well known to readers of this site.

Jubinville, Glacier said, “will continue to serve the farmers who currently rely on him for market information and insights” and will also be “an integral part of the team expanding those services to new customers.”

“We are very excited about this new addition to our services for farmers,” Glacier FarmMedia president Bob Willcox said in a release. “Mike and ProFarmer Canada are a natural fit, allowing us to bring a deeper level of market information to farmers via a tried and true expert.”

“Working with the resources and great people of Glacier FarmMedia is an exciting opportunity for myself personally and for the future of ProFarmer Canada,” Jubinville said in the same release.

“What we want to do together is to begin the development of a service that will take us to a higher level of market information products for farmers.”

Along with GFM’s market content from its network of publications, its ownership of Commodity News Service, its development of MarketsFarm with Bruce Burnett, farmers from across Canada “will have access to a robust suite of marketing information products,” GFM said.

Jubinville has operated Winnipeg-based ProFarmer Canada since 1997. Terms of its agreement with GFM weren’t disclosed.

His resume in market analysis also includes stints as a cash merchant with United Grain Growers and as an analyst with Manitoba Pool Elevators, both of which later merged into Viterra.

He also previously worked as a market reporter with the Resource News International and DowJones newswires out of Winnipeg and Chicago. — Network

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