Zoetis buys livestock data management firm

Performance Beef platform to expand drugmaker's 'precision' production offering

The producer of livestock drugs such as Draxxin, Bovatec and Excede is buying space in the “precision livestock farming” market with a deal for a U.S. livestock data management firm.

New Jersey-based Zoetis, which makes drugs and vaccines for the beef and dairy cattle, equine, swine, poultry and sheep sectors as well as cats and dogs, announced Wednesday it has bought Ames, Iowa-based Performance Livestock Analytics for an undisclosed sum.

The addition is expected to help Zoetis “to accelerate progress in precision livestock farming and improve sustainability of producers’ operations,” the company said.

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Performance Livestock Analytics offers Performance Beef, a cloud-based, automated on-farm data collection and analytics system for feedlot managers, and Cattle Krush, billed as a “complementary” cattle market analytics tool to Performance Beef.

Performance Beef “makes it easy to change rations; create accurate invoices and closeout reports; and analyze trends in feed efficiencies, costs and performance,” Zoetis said. “New animal health inputs can automatically be captured at the chute, providing insights into individual animal performance and health protocol compliance.”

“Real-time, accurate data allows producers to make better management decisions to help boost efficiency and profitability,” Performance Livestock Analytics CEO Dane Kuper said in Zoetis’ release.

“Now as part of Zoetis, we will be better positioned to provide practical technology solutions to improve livestock health and sustainability for our customers.”

Performance Livestock Analytics expanded its reach in Canada last October in a partnership deal with Trouw Nutrition Canada — the livestock feed firm formed in the merger of the Canadian feed businesses of Nutreco, Shur-Gain, Landmark Feeds and Hi-Pro Feeds.

The Performance Beef system “provides a more accurate view” of producers’ operation, both for themselves and their Trouw rep, “from anywhere at any time,” Performance Livestock Analytics said at the time, billing Trouw as a “premier partner” for the Performance Beef platform in Western Canada.

“Digital platforms and technology can help integrate information that a producer has available from multiple sources and turn that information into useful insights that inform health and management decisions,” Zoetis said Wednesday.

“On-farm data also may be meaningful if shared throughout the supply chain in response to consumers’ growing interest in how food-producing animals are raised.”

“The team at Performance Livestock Analytics has successfully applied Silicon Valley technology learnings to the needs of livestock producers, and we are thrilled to have them join us at Zoetis to continue leading the way in digital and data analytics for livestock,” Zoetis executive vice-president Mike McFarland said in the same release. — Glacier FarmMedia Network

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