Alberta Beef Industry Conference cancelled

Organizers of the Alberta Beef Industry Conference have “made the difficult decision to postpone its annual in-person event until March 2022 given the uncertainty the COVID-19 pandemic has created.”

The 17-year-old event is one of the country’s largest beef conventions and trade shows. The decision to cancel it “did not come lightly” but the safety of attendees, exhibitors, and sponsors was their paramount concern, organizers said.

“Our 2021 programming will be delivered through a series of smaller business meetings and pop-up virtual experiences throughout the year.”

The 2020 conference, held in early March in Red Deer, took place just as Alberta was reporting its first coronavirus case.

 

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