CCA Beef advocacy Canada launched its live advocacy and education program at the recent Canadian Cattlemen’s association (CCA) annual general meeting.
Canada Beef and the CCA, along with funding from the Alberta Livestock and Meat association (ALMA), have brought together industry partners to develop a comprehensive program that will walk future beef advocates through the entire industry from gate to plate.
“The program is designed to equip advocates with facts and resources to support the beef industry in a world where information moves more quickly than it ever has before,” said Annemarie Pedersen, director, industry communications, Canada Beef.
Canada Beef and CCA began work on the program in 2013, understanding the need for a positive, knowledgeable and unified voice for the beef industry.
“More people are talking about the Canadian beef industry now than in the past; they are talking about how cattle are raised and how beef is produced,” said Jolene Noble, program co-ordinator, CCA.
The goal of the program is to empower people, those who make their living by and take pride in bringing beef to the world’s table, to communicate about beef production with knowledge and confidence. Numerous industry partners collaborated on developing the material used in the course work.
From the Canadian Cattlemen website: Advocacy on the front lines
“This is definitely a program that shares the depth of knowledge within our industry,” said Pedersen.
Two courses provide information for a large range of audiences. Course One is designed to provide basic information about the entire process from cattle on the farm, to beef in the meat case. this information is suitable not only for aspiring beef advocates, but also for the general population — anyone who wants to know more about the Canadian beef industry.
Course two will be designed specifically for those people who want to become advocates for the Canadian beef industry. there will be specific resources and informa- tion available to registered users of both courses.
the Beef advocacy program is an educational, online resource designed to provide information on the Canadian beef industry via smartphones, tablets and desktop computers. The website is www. beefadvocacy.ca and twitter is @beefadvocac