Bob Lowe has been re-elected as president of the Canadian Cattlemen’s Association. The Nanton rancher and feedlot operator took over the CCA job just as the pandemic arrived and while dealing with issues arising from COVID remains a priority, there are other matters on the organization’s plate.
Those include making the Livestock Price Insurance Program national and permanent as well as “heading off” any moves in Washington to bring back country-of-origin labelling.
Raising awareness of the cattle sector’s role in sequestering carbon and conserving grasslands is another priority, said Lowe.
“We know that the positive environmental contributions of cattle production and the Canadian beef industry aren’t as well understood as they should be,” he said.