Rob Meijer had resigned as president of Canada Beef to spend more time with his family, the organization has announced.
Meijer joined the revamped agency five years ago and was credited for having achieved “many milestones” by Linda Allison, chair of the Canadian Beef Cattle Research, Market Development and Promotion Agency.
In a statement, Meijer said the opening of the Canadian Beef Centre of Excellence in Calgary in 2015 was a major milestone in his plan to “bring the (Canada Beef) brand to life.”
The same statement said “the executive leadership staff will continue to lead the Canada Beef team.”
The agency hired Melinda German as general manager in March.