The Beef Information Centre (BIC) is conducting a series of seminars for Hispanic retailers throughout the United States over the next few months.
BIC says the aim is to educate and engage Hispanic retailers about the Canadian Beef Advantage (CBA),which defines and communicates attributes of Canadian beef that differentiates it from its competitors.
The first seminar was held in the Chicago area in partnership with Amigo Foods, Chicago’s largest Hispanic beef distributor. Cargill Food Distribution Chicago also attended to promote its Canadian beef products.
“Hispanic customers in the Chicago market have likely, at some point, used Canadian beef successfully,” John Gillespie, BIC chairman and a feedlot operator at Ayr, Ont. said in a release. “But they also want to learn about the way Canadian beef would allow them to differentiate their programs beyond a price point.
Future seminars will be held in Sacramento, California and in Denver, Colorado.