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BIC Uses Facebook To Promote Canadian Beef

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The Beef Information Centre (BIC) has launched the “Canadian Beef fan page” on Facebook (www.facebook.com/ILoveCanadianBeef).

In its first two weeks, the fan page boasted over 2,000 “fans” of Canadian beef, including people from the United States and Europe. Posts to the fan page are also sent simultaneously to Canadian Beef’s Twitter account (@CanadianBeef).

“The goal of the page is to create a place where consumers and the beef industry can interact on a more personal level about our product,” says Ron Glaser, BIC’s executive director of communications. “Many of our consumers are passionate about Canadian beef and food in general, and this Facebook page allows them to share that passion with BIC and with each other.”

Included on the ‘Canadian Beef fan page’ are consumer-focused beef stories, recipes, nutrition information and tips that are updated daily allowing fans to further share the information within their own Facebook networks. Fans also can post their own comments and stories about Canadian beef.

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