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New CCIA staffer will address tag complaints

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The Canadian Cattle Identification Agency (CCIA) has appointed Paul Laronde to the newly created role of commodity identification development and investigation co-ordinator.

“Being involved in animal identification for over 15 years, I have experience in many facets of the identification business including: research and development, manufacturing, sales, distribution and integration,” Laronde said in a release.

Laronde will be working with both producers and industry to establish quality assurance procedures and processes around the technology of both Radio Frequency Identification (RFID) tags and readers for the agency, as well as investigation into other emergent technologies that may provide value to industry sectors.

Paul will use the newly developed CCIA tag complaint form as the foundation for his work in identifying common issues and concerns relating to RFID tags and technology.

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