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Online cattle marketers merge

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Two web-based livestock marketing services in Alberta have announced plans to merge operations into a single full-service online location.

Direct Livestock Marketing Services, owned by Nilsson Bros. and based in Edmonton, announced a merger June 9 with Western Livestock Exchange of Rochester.

“With this merger, DLMS will now offer full purebred sale services through the network of markets and live on-location sales, bringing all aspects of livestock marketing together through one online location,” the companies said in a release.

Both companies’ marketing services will now be handled under the DLMS banner.

DLMS, which offers weekly direct off-farm sales and daily presort sales by way of a network of livestock markets and agents across the three Prairie provinces, said its auctions have been developed to be like a live cattle auction and can include features such as instant bidding, streaming audio of a live auctioneer and live video.

Western Livestock Exchange bills itself as a “real-time” online livestock marketing operation, dedicated to promotion and marketing of purebred and specialty livestock through sales and events hosted live online.

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