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Agricultural marketer joins hall of fame

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Kim McConnell of Calgary will be one of three inductees to the Canadian Agricultural Hall of Fame at an awards banquet held in conjunction with the Royal Agricultural Winter Fair in Toronto Nov. 4.

McConnell is the founder and former chief executive officer of AdFarm, one of the largest and most respected agricultural marketing firms in North America. McConnell was one of the first to recognize that agricultural marketing and communications is a specialized business that must evolve to meet industry and consumer challenges. He is recognized for his passion to be a catalyst for agriculture; to enhance the perception of agriculture with stakeholders, media and the general public, in particular, urban consumers.

McConnell will be joined by Barry Wilson, who operates the Ottawa bureau for the Western Producer. Wilson has reported agricultural news for the benefit of Canadian farmers and ranchers for more than 30 years. He is now the only full-time agriculture reporter employed by any media outlet on Parliament Hill. He is also the author of four books, two of which are related to agriculture.

The third inductee is Bertrand Boisclair, a purebred Holstein breeder from Saint-Samuel-de-Horton, Quebec who is being recognized for his commitment to improving the Holstein breed.

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