Alberta pork producers say growing the domestic market is one of the issues to be addressed at their annual meeting in Edmonton Dec. 9-10, following a series of regional meetings across the province.
In a release, Alberta Pork chair Herman Simons said the domestic market is one of the major issues being addressed in the Alberta Pork revitalization strategy. That effort is moving into its implementation stage. Its goal is threefold: to deliver quality pork, respond to changing markets and act with urgency.
“The revitalization strategy is concentrating on three priorities,” Stuart McKie, policy specialist with Alberta Pork said in the release. “First is baseline development of the Alberta Quality Platform, a verified production quality platform to differentiate our product. Second is market research and market development to create a brand “pull-through” for Alberta pork. And third is to investigate industry investment necessary to build the infrastructure required for success.”
Newly elected directors for the coming year include in the southern region, Andy Vanessen of Picture Butte and Mark Wipf with the Lakeside Colony near Cranford. In the central region, John Middel of Rocky Mountain House and Herman Simons of Tees were elected. In the northern region, Rocky Morrill of Bonanza and David Hospers of Neerlandia are new directors. The two new directors-at-large are Jim Haggins of Calgary and Simon Goodwin of Calmar.
The new directors will be in effect and elect a chairman and vice-chairman from within their group at the AGM.