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Beef producers find their place at the table

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cca release / Canadian beef producers may notice a familiar face or two joining them at the table as they dig into their favourite hamburger at McDonald’s.

Canadian Cattlemen’s Association (CCA) vice-president Dave Solverson and his daughter, Joanne Solverson, are featured on a new paper tray liner at McDonald’s restaurants across Canada. A fourth-generation farm family, the Solversons produce beef at their ranch near Camrose, Alberta. The father and daughter duo are featured alongside the iconic image of a Big Mac, made from 100 per cent pure Canadian beef.

“Canadian producers really appreciate McDonald’s commitment to 100 per cent Canadian product,” said Solverson.

Solverson said he is pleased to be a part of the tray liner campaign as it raises awareness among McDonald’s customers about the level of care and attention that Canadian producers put into cattle production every day.

The Solversons take great care to ensure the production practices used at their ranch produce healthy and nutritious beef. As well, as the long-standing chairman of the CCA’s animal care committee, Solverson is actively involved in animal welfare issues.  

Printed on 100 per cent recycled paper, the tray liner will appear at McDonald’s locations across Canada throughout the summer.

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