Canadian Luge Team powered by Alberta beef

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The Canadian Luge Association says an Alberta ranching family, the Barnerts of Pin to Point Gelbvieh from Calgary, are the first to step up and respond to the association’s recently announced “For sale” campaign.

The new official beef supplier of the Canadian Luge Team announced it is contributing one cow, nearly 600 lbs. of high-end Alberta beef, that will be divided amongst each of Canada’s six luge athletes (Sam Edney, Alex Gough, Kimberly McRae, Arianne Jones, Tristan Walker and Justin Snith) that placed in the top 10 at the 2012 World Championships.

“Our family heard about the team’s recent sponsorship struggles, and we thought ensuring the athletes have access to high-quality beef could be a small way to contribute to the campaign and their performance goals,” Mark Barnert said in a release.

“We are thrilled to help out, and I challenge other organizations across Canada to take a step back and think about how they may also be able to connect themselves to this inspiring group of Canadian role models.”

“We know it takes a community to build a medal-winning athlete, and are grateful to the Barnerts for recognizing everyone can play their part in this exciting ride to the podium,” said Sam Edney, a two-time Olympian and veteran of the Canadian Luge Team.

In February 2009, the Canadian Luge Team launched its original For sale campaign on top of a community toboggan hill in Calgary, showcasing the grassroots of the sport in Canada. The initiative netted an immediate response and financial commitment of a little more than $200,000 per year from the organization’s first-ever title sponsor.

“We are not looking for millions or freebies, but we now have a massive financial hole in our program that we need to fill to provide athletes with the resources they require to fully prepare and win,” said Tim Farstad, executive director, Canadian Luge Association. “This partnership today is one small step forward in accomplishing our goal.”

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