Country superstar Paul Brandt is the host of a new video promoting Canadian beef, but the stars are Canadian producers and the landscape they work in.
“If I asked you to imagine the world’s perfect place for raising beef, what would that look like?” Brandt asks at the opening of Canada Beef’s new promotional video.
After a series of sun-drenched and snow-crusted scenes from ranches across the country, Airdrie’s famous son answers his own question.
“So what does the perfect place for raising beef look like? It looks like this,” says Brandt, gesturing towards a panoramic scene at Rick Burton’s Burke Creek Ranch near Claresholm.
“It’s Canada and we put the best of it into our beef.”