Digital trade show bringing farmers and ag innovation together

Ag in Motion Special Event Feature

Digital trade show bringing farmers and ag innovation together
Reading Time: 2 minutes

The digital trade show Ag in Motion Discovery Plus will launch online in a few short days, providing farmers with access to new technology, demonstrations, crop tours and high-profile keynote speakers from the comfort and safety of their own farms.

Cancelled summer shows, plot tours and community events due to gathering restrictions resulting from the COVID-19 pandemic have made it tough for farmers to stay connected. Ag in Motion Discovery Plus will provide a comprehensive online meeting place where they can get together digitally.

The event will bring farmers together with farm groups, academics, researchers and industry partners across Western Canada, delivering interactive content from the field. Topics will include virtual crop tours, results from the Glacier FarmMedia Discovery Farm, equipment demonstrations, a UTV Ride & Drive, new product launches and research presentations. There will also be digital contests, chat rooms, show specials and other ways for farmers to interact with companies and each other.

The online Exhibitor Showcase presented by SaskTel will be filled with engaging content from hundreds of agricultural companies, and Livestock Central will demonstrate livestock equipment and beef breed genetics. Crop plot tours presented by FCC will feature time-lapse photography and interviews with reps discussing what’s new in 2020.

“Continuing access to innovation and research is what farmers need as they navigate new opportunities and developments in Canadian agriculture,” says Rob O’Connor, Ag in Motion show director. “The Ag in Motion Discovery Plus online platform will bring innovative technological experiences and industry knowledge to the farm gate.”

Ag in Motion Discovery Plus runs July 21 – 25, 2020 and is free on demand for all registered farmers. Once registered, farmers will be invited to develop a personalized online profile that the platform’s AI will use to tailor their show experience and link them with the businesses, industry groups and digital presentations most interesting to them. Register now through

About the author



Stories from our other publications