Driving Demand For Canadian Beef

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The Beef Information Centre (BIC) has launched a multimedia campaign throughout southern Ontario and Alberta, including 113 billboards in Toronto, Calgary and Edmonton, Lethbridge, Medicine Hat and Red Deer. Placed near some partnered retail stores, the campaign emphasizes “Strong on Nutrients.” It also includes a series of full-page print advertisements in key consumer magazines throughout English Canada, three 30-second radio ads and online ads on popular websites.

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