If you grow durum, some of it probably ends up in Morocco, which is why provincial agriculture officials recently visited the North Africa country for the first time.
The mission’s primary goal was to assess potential for grains and pulse sales, said Aarij Bashir, a trade and relations officer. The country subsidizes flour for lower-income Moroccans, who consume up to 200 kilograms of cereals, mostly wheat, annually.
Between 80 and 96 per cent of durum wheat comes from Canada, with major couscous and pasta manufacturers exclusively using Canadian durum, said Bashir.
Canada has been negotiating a free trade deal for several years to lower Moroccan tariffs.