“We felt it was important to celebrate with the people who have made us successful and and we couldn’t do that with just two big events in Calgary and Edmonton”
Across Alberta this summer UFA is celebrating its centennial, and its commitment to rural communities.
By tying into community events, such as the Ponoka Stampede on June 28, UFA is able to reach the people who have made the cooperative a success – that is, its employees, agents, elected officials and members.
“These community events are the major way we are celebrating our centennial,” says Natalie Dawes, manager of UFA’s corporate communications. “We are hoping that members and customers will come out and celebrate with us.”
The centennial events kicked off on May 30 at the Grande Prairie Stampede, where UFA set up a big tent and offered activities for all ages, plus beef on a bun. High Valley, a country-Christian band from northern Alberta, performed at Grande Prairie and will also be at the UFA events in La Crete on June 6 and Westlock on August 15.
There are also events in Ponoka on June 28, Vermilion on July 28, Strathmore on August 1, Red Deer on August 8, and Lethbridge on August 22, with performances by Paul Brandt (Red Deer only) and Trevor Panczak.
Dawes says UFA created a centennial committee about three years ago to discuss options for its 100-year anniversary.
“We felt it was important to celebrate with the people who have made us successful and and we couldn’t do that with just two big events in Calgary and Edmonton,” she says.
Other promotions this summer include a contest for a fishing trip with Paul Brandt and the publication of Deep Roots: Promising Future, a historical account of UFA, which is available for purchase at UFA Farm and Ranch Supply stores.
UFA Co-operative Ltd. is one of Canada’s largest agricultural organizations, with more than 110,000 members. It operates 35 Farm and Ranch Supply stores and 120 petroleum locations throughout Alberta, British Columbia and Saskatchewan.