Glacier FarmMedia, Canada’s largest agricultural news and information publisher, is expanding the farm show part of its business with the creation of a new demonstration-focused, outdoor farm show called Ag in Motion on 320 acres of farmland just outside of Saskatoon.
“What’s really unique about this show is it brings agriculture equipment and inputs to an agricultural setting,” said show director Rob O’Connor. “The property was actually farmed last year so you can get a really good sense of what that equipment or what that variety of crop can do because it’s there in the setting you’re most familiar with, versus being inside a building or on a concrete pad. It won’t be hard to understand how that product will look in your field or on your farm.”
Ag in Motion, Western Canada’s first outdoor farm show, will be held July 21 to 23.
O’Connor managed Regina’s Farm Progress Show for 10 years and had just started managing Brandon’s Provincial Exhibition when he was approached by Glacier FarmMedia to help establish and run Ag in Motion.
“This is a once-in-a-lifetime opportunity,” he said. “The last time a new agricultural trade show started up was… (Canada’s Outdoor Farm Show) in Woodstock (Ontario)… 20 years ago.”
Staff with Canada’s Outdoor Farm Show, which is also owned by Glacier FarmMedia, will help organize Ag in Motion, O’Connor said.
Canada’s Outdoor Farm Show attracts 45,000 people a year and Ag in Motion has the potential to do the same, he added.
The goal is to attract farmers from across the West and northern U.S.
Saskatoon is central and people are willing to travel farther during summer when the days are long and snowstorms or extremely cold weather aren’t a threat, O’Connor said.
“I think we’ll see, as shows on this property mature, it will become a significant place for agricultural business and research to be unveiled,” O’Connor said.
“We’ll see this whole space will change and modify to what the industry demands of it. So right now it will be a three-day farm show. Five years from now it could be something more significant — a trade show and seminars or crop tours. The great thing about this opportunity is it’s a blank slate. We can create whatever the industry needs.”
With up to 140 acres of farmland set aside by Ag in Motion, input suppliers and equipment companies will be able to demonstrate their products to thousands of farmers who will see side-by-side product comparisons under field conditions.
“I think this is a big step for Glacier FarmMedia and I think it’s the right move,” O’Connor said. “And that’s partly why I joined the company. I think this is a fantastic opportunity.”
It’s also another way Glacier FarmMedia can serve its farm readers and advertisers better, he said.
Glacier FarmMedia owns Alberta Farmer, Manitoba Co-operator, Western Producer, Grainews, Country Guide, Le Bulletin des agriculteurs and AgCanada.com.