‘What’s in the field?’ program adds new component

The www.whatsinthefield.com website offers people more information on crops and livestock they see in Alberta farm country.
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Agriculture for Life is enhancing its ‘What’s in the field?’ program to give consumers more information on what they see when driving by fields and pastures.

The program, which is entering its third year, provides signs (at no cost to producers) that identify the crop being grown in a field or the breed of livestock in a pasture. People who see the signs can now go to the ‘What’s in the field?’ website to learn more about the food being produced, the farmers who grew it, and “the importance of those crops and livestock to our sustainability, economy, and food system,” said Ag for Life CEO Luree Williamson.

Farmers and ranchers can get field signs by visiting ‘Get involved’ on the Ag for Life website.

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