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Schoepp: In a changing world, a host of new questions need answering

Schoepp: In a changing world, a host of new questions need answering

Data ownership and who pays for sustainability measures are just two of many issues farmers must grapple with

Reading Time: 3 minutes There is a lot of pressure on farmers to adopt sustainable practices, digitize, understand carbon, conserve water, and add value. What are the top five areas in which all farmers should be asking questions? And what might those questions be? Carbon credits Although Canada’s goals are towards net-zero carbon emission, there is just as great […] Read more

Schoepp: Unshakable faith and unrelenting hope in the face of adversity

Schoepp: Unshakable faith and unrelenting hope in the face of adversity

Farming is full of stories of people who find ways to move ahead despite incredible challenges

Reading Time: 3 minutes James Brown is Australia’s Farmer of the Year. He and wife Sarah were selected because of their sheer determination to survive a huge market collapse, widespread disease and a flood that took them from four million growing units down to 70. Their product? Pearls. Pearl farming is an ancient practice and each seeded pearl takes […] Read more


True innovation often starts with being curious.

Schoepp: The power of innovation is fuelling farms everywhere

Whether big like canola, niche like pig’s milk or unexpected like stinging nettles, there’s much to celebrate

Reading Time: 3 minutes I’ve seen and eaten some really amazing foods over the years. Cheese made from sow’s milk, rattlesnake, guinea pig, camel baked in cinnamon, insects and curious fish products. All made for memorable experiences — some that were more pleasant than others. I still cannot stomach camel or Vegemite, nor am I rushing out for grilled […] Read more

There is no “someday” in a succession plan. There is either a solid road- map in which all stakeholders have had a say and is now a legal document, or there are empty promises.

Schoepp: A promise with no timeline is not a succession play

The people in these four tales are very different but they all believed in a promise never fulfilled

Reading Time: 3 minutes There are seven days in a week and someday isn’t one of them. This popular saying could be made into a hit single — for farm succession. A man I’ll call Rick is in his mid-60s and still ranching on the same land his grandfather homesteaded. And while that might sound ideal, he has no […] Read more


Schoepp: Two similar families take two very different paths

Schoepp: Two similar families take two very different paths

The different lines we lay down for our sons and daughters have wide-ranging impacts

Reading Time: 3 minutes This is the story of two farming families and their daughters. It is a factual case study and highlights the impact of language and messaging; particularly between fathers and the future female farmer. Although located in different regions, the farms and families are very similar. Both had one daughter and several sons. Both farms were […] Read more



Research is looking for ways for livestock producers to get the best bang for the vaccine buck.

Beef 911: Our thinking about vaccinations is evolving for the better

Reading Time: 4 minutes We want to get the best bang for our vaccine buck, and research is looking for ways to do that This article will focus on some recent work on vaccination by Dr. Nathan Erickson and others at the Western College of Veterinary Medicine. They basically had different calf groups vaccinated with different respiratory virus products […] Read more

Opinion: A tale of three cheeseburgers and a vision of farming turned upside down

Opinion: A tale of three cheeseburgers and a vision of farming turned upside down

Increasingly, conventional agriculture is viewed as a model that’s due for replacement

Reading Time: 3 minutes Glacier FarmMedia – Farmers are no stranger to new technology and are usually quick to adopt developments that can increase production, or at the very least reduce the risk of losses. Most are well aware that the digital age is likely to bring transformative change to agriculture and food — even if they aren’t quite […] Read more


Schoepp: Farms have become foreign places for far too many people

Schoepp: Farms have become foreign places for far too many people

How food is grown needs to be part of the conversation from grade school to college

Reading Time: 3 minutes A reporter standing in a farmer’s field opened her newscast with this statement: “I never thought of agriculture being part of food but it is true! They are related. We get food from agriculture!” This person was honestly quite excited about this new revelation and their first road trip down a dirt road. As the […] Read more

There is strong evidence that consumers are looking beyond the brand to product claims.

Schoepp: Consumers are looking beyond the brand, and that’s a big shift

Products like grass-fed beef and ‘milk’ made from oats create powerful images in the minds of people

Reading Time: 3 minutes If you have ever found yourself wandering up and down the grocery store aisle with a furrowed brow as you make purchasing choices, you are not alone. We have all at some time been lost in the aisles and deviated from the list of things we just were going to ‘pop in’ for. What drives […] Read more


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