GFM Network News


‘Public trust’ conference aims to find ways to win back consumers

The popularity of campaigns attacking conventional agriculture shows that the industry needs to do more, says organizer

Public trust is eroding in Canada, and farmers — along with others in the value chain — need to fight back, says the head of a new ag organization aimed at winning back confused consumers. “The whole industry needs to know a whole bunch more about consumers,” said Kim McConnell, an Okotoks-based marketing expert and […] Read more

Kim McConnell.

Passion for agriculture earns Kim McConnell the Order of Canada

‘Farm boy’ says earning the country’s highest 
civilian honour is ‘a win for agriculture’

If Kim McConnell had his way, he’d take all of the agricultural industry with him when he receives his Order of Canada at Rideau Hall. It’s an honour for him, but also an honour for all of agriculture. “About a month ago, I got a call and they told me this was going to happen […] Read more


AdFarm founder receives distinguished agrologist award

Kim McConnell has received the 2015 distinguished agrologist award from the Alberta Institute of Agrologists. The founder of AdFarm, one of North America’s largest agricultural communications and marketing firms, has been a champion of agriculture, said David Lloyd, CEO of the institute. “Kim continues to be an industry pioneer where he is relentless at enhancing […] Read more