GFM Network News


Rance: Sustainability isn’t a burden, but an opportunity

It didn’t take long for a young cattle rancher from Saskatchewan to capture the audience’s attention at the recent Canada 2020 National Forum on Agri-Food in Ottawa. “For me, the word ‘sustainability’ is synonymous with McDonald’s,” said Adrienne Ivey, who is part of a family corporation managing 3,000 beef cattle on a 10,000-acre spread near […] Read more

Adrienne Ivey (left) says Earls’ decision to source Certified Humane beef was all about marketing and while Ben Campbell (right) didn’t like the decision either, he also says beef producers need to “shift our paradigm.”

The great divide: Earls controversy has larger implications for beef industry

A move to woo customers with ‘certified humane’ beef ignited a firestorm — and highlighted the gap between producers and consumers

The decision by Earls Restaurants to stop using Canadian beef and move to American “certified humane” proved short-lived, but the issue is much bigger than one restaurant’s choice of suppliers. Earls quickly reversed the decision that sent waves of displeasure through the beef industry. But the controversy has highlighted both consumers’ lack of knowledge about […] Read more