GFM Network News

More News →

Tag Archives agricultural communications

News

AdFarm founder receives distinguished agrologist award

By
Reading Time: < 1 minute Kim McConnell has received the 2015 distinguished agrologist award from the Alberta Institute of Agrologists. The founder of AdFarm, one of North America’s largest agricultural communications and marketing firms, has been a champion of agriculture, said David Lloyd, CEO of the institute. “Kim continues to be an industry pioneer where he is relentless at enhancing […] Read more
News

Stay calm, stick to the facts, and tell your story, says communications expert

By ,
Reading Time: < 1 minute A&W’s Better Beef campaign holds a lesson for farmers — although they might not like it, says a communications expert. The fast food chain’s ad campaign touting its switch to hormone-free beef has been “massively successful,” Shawn Brook, president of Issues Ink, told FarmTech attendees. “Their job is to sell hamburgers, and this makes them sell hamburgers,” he said. “What makes it wrong is that we haven’t been […] Read more
Animated chicken being held by robot arms.
News

How to answer those tough agricultural questions from your urban neighbours

Farm advocate Cami Ryan says start by talking to family and friends, speak about your 
values as well as the facts, and tell a story

By
Reading Time: 3 minutes Ticked off by GM-free Cheerios and A&W trumpeting the beef in its burgers is hormone free? Then you’ll hate the Chipotle Scarecrow. The scarecrow is the hero in a Tim Burton-style animated video depicting a bleak smoke-spewing factory where caged cows are extruded into a “beef-ish” product and robots inject chickens with a green liquid […] Read more

Special Podcast

AgCanadaTV

AGCanadaTV Special Feature: Wheat harvest preparations

Sponsored By:
More Videos →

Daily Newsletter

You'll receive current daily news every morning free, as well as market updates and special features.