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AdFarm founder receives distinguished agrologist award

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Kim McConnell has received the 2015 distinguished agrologist award from the Alberta Institute of Agrologists. The founder of AdFarm, one of North America’s largest agricultural communications and marketing firms, has been a champion of agriculture, said David Lloyd, CEO of the institute. “Kim continues to be an industry pioneer where he is relentless at enhancing […] Read more
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Stay calm, stick to the facts, and tell your story, says communications expert

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A&W’s Better Beef campaign holds a lesson for farmers — although they might not like it, says a communications expert. The fast food chain’s ad campaign touting its switch to hormone-free beef has been “massively successful,” Shawn Brook, president of Issues Ink, told FarmTech attendees. “Their job is to sell hamburgers, and this makes them sell hamburgers,” he said. “What makes it wrong is that we haven’t been […] Read more
The over-the-top take on modern farming in a YouTube video put out by Chipotle Mexican Grill has been viewed nearly 12 million times.
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How to answer those tough agricultural questions from your urban neighbours

Farm advocate Cami Ryan says start by talking to family and friends, speak about your 
values as well as the facts, and tell a story

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Ticked off by GM-free Cheerios and A&W trumpeting the beef in its burgers is hormone free? Then you’ll hate the Chipotle Scarecrow. The scarecrow is the hero in a Tim Burton-style animated video depicting a bleak smoke-spewing factory where caged cows are extruded into a “beef-ish” product and robots inject chickens with a green liquid […] Read more

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