GFM Network News


Out of step with the people who matter most

A $100,000 study of consumer perceptions of agriculture 
speaks volumes about those asking the questions

The final report to Agriculture and Agri-Food Canada from a series of consumer focus groups it commissioned last year is enlightening — but not because of what it tells us about how domestic customers view this country’s agriculture sector. Rather it speaks volumes about the people asking the questions. The final report “Modern agriculture and […] Read more