GFM Network News

Alberta Beef Industry Conference cancelled

Alberta Beef Industry Conference cancelled

Reading Time: < 1 minute Organizers of the Alberta Beef Industry Conference have “made the difficult decision to postpone its annual in-person event until March 2022 given the uncertainty the COVID-19 pandemic has created.” The 17-year-old event is one of the country’s largest beef conventions and trade shows. The decision to cancel it “did not come lightly” but the safety […] Read more

Millennials, boomers, and new Canadians all present marketing challenges for the Canadian beef industry, says Doug Lacombe.

Canada has changed — and the beef industry must, too, says marketer

Newcomers don’t celebrate over roast beef dinners, millennials 
want cheap and convenient, and boomers are big on healthy eating

Reading Time: 2 minutes If you want to sell beef, you’re going to have to learn about the new Canada, says a digital marketing expert. “They’re not the same people as before — these are not your grandpa’s target markets, by any stretch,” Doug Lacombe, president of Calgary-based Communicatto, said at the recent Alberta Beef Industry Conference. “Most of […] Read more

This is the picture — mountains in the background and a landscape made for ranching — that comes to mind 
when consumers here and abroad think about Canadian beef.

Accentuate the positive — consumers want a happy beef story

Canada Beef research finds consumers already in love with the product, the lifestyle, and the brand

Reading Time: 2 minutes Talk about Canadian beef in a positive way, and consumers will buy and eat more beef. That was a key finding of in-depth research by Canada Beef — and something that surprised marketing officials who figured today’s consumers are fixated on topics such as antibiotics and animal welfare. “Consumers wanted to hear about producers; they […] Read more

Lots to learn at beef conference

Alberta Beef Industry Conference runs from Feb. 17-19 in Red Deer

Reading Time: < 1 minute Industry trends, animal health, and the prospects for Alberta’s economy are on the agenda at the 2016 Alberta Beef Industry Conference in Red Deer next month. The Feb. 17-19 event will feature presentations from Gary Haley (CEO of Vantage Foods), Brian Evans (deputy director general, the World Organization for Animal Health), and Todd Hirsch (ATB […] Read more

men at a convention table

In their words: Beef leaders talk about new national strategy

More co-operation, research, and efficiency — and less red tape — hailed as keys to a more prosperous future

Reading Time: 4 minutes The new national beef strategy is being led by a group of “Canadian beef advisers.” Five of those industry leaders spoke about the five-year plan at the recent Alberta Beef Industry Conference. Here is a condensed version of some of their comments. Jeff Warrack, National Cattle Feeders Association past chair, on working together: “We’ve been […] Read more

Gerald Hauer

Officials stress need for testing

The latest BSE case only increases the need for Canada to test 30,000 animals yearly

Reading Time: 4 minutes Keep calm and carry on testing. That’s the message going out to producers following the latest case of BSE in an Alberta cow. “At times like this, it’s as important, if not more so, to continue with surveillance and be vigilant,” Canadian Food Inspection Agency official Craig Price told attendees at the recent Alberta Beef […] Read more

inside a McDonald's restaurant

McDonald’s sustainable beef pilot moves into high gear

Fast-food giant has a long list of ‘indicators’ and is seeking producers 
ready to prove they’re good stewards

Reading Time: 5 minutes Updated Mar. 16, 2015 for clarification: This story states below (paragraph six) that the indicators for the verified sustainable initiative are scored from 1 (poor) to 5 (excellent). In fact, McDonald’s Canada is still developing the terms that go with the scoring system. In its presentation at the Alberta Beef Industry Conference, an example was given […] Read more