GFM Network News



Is your farm prepared for a disease emergency?

New booklets lay out the threats to dairy, hog, and cattle operations and offer a blueprint for being ready

The first thing the Canadian Animal Health Coalition did after receiving a grant to better prepare for animal disease emergencies was to see if producer organizations had a crisis plan. The results weren’t encouraging. “We surveyed 130 organizations, all industry associations at different national and provincial levels across the country,” said Matt Taylor, one of […] Read more


Millennials, boomers, and new Canadians all present marketing challenges for the Canadian beef industry, says Doug Lacombe.

Canada has changed — and the beef industry must, too, says marketer

Newcomers don’t celebrate over roast beef dinners, millennials 
want cheap and convenient, and boomers are big on healthy eating

If you want to sell beef, you’re going to have to learn about the new Canada, says a digital marketing expert. “They’re not the same people as before — these are not your grandpa’s target markets, by any stretch,” Doug Lacombe, president of Calgary-based Communicatto, said at the recent Alberta Beef Industry Conference. “Most of […] Read more

Earls retreats from U.S. beef sourcing

Canadian upscale-casual dining chain Earls Restaurants has pulled back from its recent public commitment to the “Certified Humane Beef” brand. Mo Jessa, president of Vancouver-based Earls, said Wednesday the company will instead begin to “work with local ranchers to build our supply of Alberta beef that meets our criteria” for animal care and treatment. The […] Read more