GFM Network News


The Western Hog Exchange has seen a sharp drop in unfit hogs being shipped since launching a zero-tolerance policy.

Crackdown on shipping unfit animals working

The Western Hog Exchange now seeing far less downers, 
but officials say even a few are too many

A crackdown on shipping unfit animals is paying off, says the chairman of the Western Hog Exchange. “I don’t have the statistics to back it up, but the general consensus is that we have seen a significant improvement in the animals coming to the plants,” Brent Moen said in an interview. The Red Deer hog […] Read more

You need to control the message and get ahead of the story, said Grant Ainsley, 
media trainer, at Alberta Milk’s annual general meeting.

Don’t wing it — or refuse comment — if your farm makes the six o’clock news

Consultant and media trainer Grant Ainsley has some basic advice for dealing with the media

If the media ever shows up at your farm, treat them like you would a “big hungry dog,” says PR consultant and media trainer Grant Ainsley. “You have to feed it, or it will howl, bark and eventually bite,” he said. “You can’t always control what happens, but you can control your reaction.” The worst […] Read more


“I don’t want to use a carrot and a stick, but frankly, if we can’t get significant change in attitude with a carrot, then we will move to introducing actions with a stick.” – Brent Moen

Western Hog Exchange to producers: Stop shipping injured animals

Chair Brent Moen says facility will now ‘walk the walk’ on animal care, and that 
includes cracking down on shipments of sick or injured animals

There’s no doubt in Brent Moen’s mind that Western Hog Exchange staff accused of animal welfare violations behaved inappropriately. “We were talking the talk, but not walking the walk,” said the chairman of the farmer-owned hog facility in Red Deer. “We had a significant disconnect between our procedure manual and actual implementation. We broke six […] Read more

The latest undercover video by animal rights group Mercy for Animals Canada was taken at
Western Hog Exchange’s Red Deer facility.

Officials at Red Deer hog facility vow animal abuse won’t happen again

Western Hog Exchange chair says he doesn’t like animal rights group’s tactics 
but says its undercover video will result in ‘very positive changes’

The Western Hog Exchange has one message for the pork industry in the wake of animal abuse allegations at its Red Deer facility. “What we saw is not acceptable,” said Brent Moen, chairman of the farmer-owned exchange. “We’re introducing changes, and we’re taking responsibility for this. And we will make improvements to our process.” An […] Read more


Animal agriculture big business for animal rights activists

Undercover videos are rapidly becoming the go-to method of swaying public opinion for animal rights groups

Security personnel at the door at the Egg Farmers of Alberta annual general meeting in Red Deer were a stark sign of how the world has changed for the livestock sector. Four months after an undercover video scandal rocked Canada’s egg industry, security officials were keeping a wary eye out for protesters and allowing in […] Read more