GFM Network News


File photo outside Viterra’s downtown Regina office building. (Dave Bedard photo)

‘Glencore Agriculture’ to adopt Viterra brand

Worldwide ag business to rebrand later this year

A trademark that Swiss commodity firm Glencore picked up when it bought its way into Prairie agriculture is about to become the global brand for its agribusiness offspring. David Mattiske, CEO of Glencore Agriculture, announced in a statement Wednesday the company will rebrand the business to Viterra in “late 2020.” The Viterra brand dates back […] Read more