GFM Network News


A co-ordinated effort by beef groups to address concerns and communicate directly with consumers was a key goal of the strategy.

Having a national strategy is working, say beef leaders

Sustainable beef effort, more funding, and greater industry co-operation cited as examples of progress

Having a national beef strategy has paid dividends and that’s why the sector has revised and updated it, say beef leaders. “This is an ongoing plan for the industry,” said Anne Wasko, chair of the Canadian Roundtable for Sustainable Beef, one of seven groups behind the strategy. “The vision of the national beef strategy is […] Read more

China to resume imports of Canadian beef and pork

Reuters – China will resume imports of Canadian beef and pork, Prime Minister Justin Trudeau said on Tuesday, some four months after Beijing blocked shipments amid an escalating diplomatic feud between the two countries. “Good news for Canadian farmers today: Canadian pork and beef exports to China will resume,” Trudeau tweeted. The Chinese embassy in […] Read more


“The National Beef Strategy has provided real value for Canadian beef producers.”

Canada’s beef sector gets an updated strategic plan

An updated five-year plan for the Canadian beef sector will “take advantage of the opportunities facing the industry while simultaneously addressing the challenges.” The 2020-24 National Beef Strategy, a follow-up to a 2015-19 strategy, was developed by the Canadian Beef Advisors, formed by the seven national beef organizations. “The National Beef Strategy has provided real […] Read more

Fall beef producers’ meetings set to begin

Meetings kick off Thursday, Oct. 24

Alberta Beef Producers is reminding its members that its slate of fall meetings is getting underway. “ABP prides itself on being an organization of producers, run by producers, speaking and working on behalf of the cattle and beef producers in Alberta,” the organization said in a recent e-newsletter. Twenty-five meetings are being held across the […] Read more


Reaching out to environmentalists such as Steve Lee is part of the behind-the-scenes advocacy outreach effort co-ordinated by Canada’s beef sector. Lee is a climate change activist who runs the Three Percent Project, which aims to get one million Canadian students involved in the effort to combat climate change. Lee (pictured with Kat Cadungog of the Three Percent Project) visited various beef operations, including Stephen Hughes’ ranch near Longview.

The behind-the-scenes effort to tell beef’s story

Besieged beef sector aims to fight hyperbole with facts

It can seem like the ‘beef is bad’ crowd is scoring all the points in the battle to influence consumer attitudes. But the beef sector is fighting back — even if its efforts don’t get the same kind of headline-grabbing attention. One of the main initiatives is being conducted by the Canadian Cattlemen’s Association that […] Read more




New beef website answers consumer questions

Canada Beef has created a new website — raisingcdnbeef.ca — aimed at answering “the most common questions about Canadian beef production.” The website has five sections and each has a series of slides accompanied by a brief text. The various sections contain numerous facts (such as typical weaning weights, days in a feedlot, testing protocols […] Read more


South America fires could disrupt its farm belt’s rainfall

Santa Cruz | Reuters — Forest fires that swept across Bolivia and Brazil this year could disrupt rainfall distribution across South America’s grains-and-beef producing regions in unpredictable ways for years to come, a scientist and meteorologist said. Recent rains in both countries have helped put out the wildfires, which were likely started by farmers and […] Read more