
Tag Archives Beef Centre of Excellence

Here’s the (best) beef: New Centre of Excellence shows how good it can be
Beef Centre of Excellence showing chefs and buyers from around the world that Canadian beef is ‘best in class’
Reading Time: 3 minutes The new Beef Centre of Excellence is pursuing mindshare, not merely market share, says Canada Beef president Rob Meijer. The centre promotes Canadian beef at home and abroad, and is experimenting with ways to add value through how it’s cut, displayed, and cooked. “We need to change the paradigm to put (beef) producers and consumers […] Read more