GFM Network News


This is part of a publication on hormones put out by Alberta Beef Producers. It says, for example, that the amount of estrogen in a serving of beef is slightly less than the same-size serving of chicken or pork — and much less than a glass of beer or milk. But the message isn’t getting through to many consumers.

Even in Feedlot Alley, consumers don’t trust hormone use

The beef sector has long said hormone implants are safe, but most Lethbridge residents aren’t convinced

It’s a pretty disheartening finding: Nearly two-thirds of residents of Lethbridge — located in Feedlot Alley — oppose the use of growth hormones in cattle, according to a recent survey. “I would suspect that a lot of people don’t understand,” said Roland Cailliau, a cow-calf producer from Valleyview. “They don’t read and they don’t understand […] Read more

Too many voices in the beef industry create mixed messages, says Rick Paskal.

Opinion: The beef industry needs to start speaking with a unified voice

Having at least 10 organizations representing the beef industry in Alberta is quite frankly a joke

Our farming and feeding operations have fundamental challenges and issues that are not being communicated in an effective manner to government. We have ongoing issues about hiring qualified managers and workers; with WCB compliance and enforcement; OH&S adherence; WHMIS (Workplace Hazardous Materials Information System) education of our employees; an obsolete farm taxation model utilizing 25-year-old […] Read more


Guenther: Canada’s beef export sector waiting, watching

As speculation swirls around U.S. President-elect Donald Trump’s promise to renegotiate NAFTA, officials with Canada’s beef industry are taking a measured approach. They’re not ignoring the possibility of trade disruptions in the U.S., said Ryder Lee, CEO of the Saskatchewan Cattlemen’s Association — “but neither are we lighting our hair on fire yet at each […] Read more

There was thunderous applause when Cameron Bruett said Canada leads the world in the effort to produce sustainable beef, but the JBS official also said the beef sector still faces many challenges.

Sustainable beef is ‘an incredible opportunity’

Canada’s beef sector leads the world when it comes to 
sustainability and needs to tell that story, says Cameron Bruett

It’s time for the beef industry to speak up and explain itself to its detractors and the people who don’t understand it. “I become very frustrated when I see media and activists attacking the global beef industry,” Cameron Bruett, head of corporate affairs and sustainability with JBS USA, said at last month’s Canadian Beef Industry […] Read more


Tim McAllister has shown the beef industry is reducing its carbon footprint, but more needs to be done, he says.

Top scientist challenges beef industry to do better

Yes, anti-meat activists distort the facts, says Tim McAllister — 
but ‘there is science that supports their position’

It’s no secret the beef industry is under attack from environmentalists and activists — or that they frequently distort the truth. “They have an agenda that they are trying to gain information to support — they’re looking for things that have gone awry in the industry, and there have been problems,” renowned Alberta cattle researcher […] Read more

Alberta Beef Producers delegate nominations closing soon

Nominations for the fall election of Alberta Beef Producers (ABP) delegates close on Aug. 31. ABP delegates provide leadership to the organization and are a critical connection to the grassroots producers by hearing and bringing forward their ideas, concerns and issues. Producers who want to become delegates can find nomination forms at albertabeef.org, through your […] Read more


Beef conference coming in August

Canadian Beef Industry Conference comes to Calgary, Aug. 9

The annual forum of the Canadian Beef Cattle Research, Market Development and Promotion Agency will be held Aug. 9 as part of the inaugural Canadian Beef Industry Conference in Calgary. The forum will include reports from agency officials and committee chairs as well as from the Beef Cattle Research Council and Canada Beef. The research […] Read more

Want to tell your Canadian beef story?

Canada Beef is looking for beef producers to join our network of tour stops for guests visiting the Canadian Beef Centre of Excellence. The centre has an increasing number of domestic and international visitors who are involved in the beef industry. As part of its outreach, the centre offers visitors a chance to experience the […] Read more


Apply now for Cattlemen’s Young Leaders program

Applications must be received by March 31

The Cattlemen’s Young Leaders program is now accepting applications for its next mentorship program. Young producers between the ages of 18 and 35 years have a chance to participate in provincial, national and international high-level discussions that define the direction and future of the Canadian cattle and beef industry. The program gives participants a chance […] Read more