Raising ‘certified sustainable’ beef earns producers a premium and McDonald’s is going all in
Study of carcass data shows cattle from an elite breeding program were worth more than $200 a head than the average calf
Alberta Beef Producers chair Greg Bowie, who was verified in May, explains what’s involved
But new owners of BIXS also need to create revenue now that government funding has dried up
Fast-food giant has a long list of ‘indicators’ and is seeking producers ready to prove they’re good stewards
CCA is partnering with an IT company with the goal of creating a calf-to-carcass system that will benefit everyone in the beef chain
The Beef InfoXchange System has struggled to attract producers
Fewer than 1,000 producers have signed up for the cattle-tracking database, but officials say the revamped system is greatly improved
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