
Tag Archives beef marketing

Here’s the beef — marketing agency reports on its efforts here and abroad
New chief marketer for Canada Beef has a lengthy list of promotional work, and plans to do much more

Canada has changed — and the beef industry must, too, says marketer
Newcomers don’t celebrate over roast beef dinners, millennials want cheap and convenient, and boomers are big on healthy eating

Market to the people who already love your beef, says expert
Beef hedonists, ranching romantics, and true patriots are the biggest fans of Canadian beef

Thinking like a consumer is key to beef industry’s success
Look at your product from your customers’ point of view as opposed to ours, says president of Certified Angus Beef

Canada Beef wants to hear from cattle producers
Survey closes Oct. 30

Study points to payoff from cattle research, beef marketing
Economists use ‘econometric simulation model’ and find every $1 in checkoff investment generates a $14 return

Bid to boost beef checkoffs remains stalled

Hefty checkoff rebates put squeeze on Alberta Beef Producers
Marketing and research are suffering because one-third of voluntary checkoffs are being rebated, say officials

Five-year beef plan seeks boosts in demand, efficiency
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