GFM Network News


Beef demand soars as consumers ‘aggressively’ stock up

Surge in sales accompanied by a jump in people looking online for recipes

Canada’s beef demand has been strong during the pandemic. “Unlike previous disease outbreak issues, COVID-19 has not been about food safety or consumer confidence or issues with food products,” Canada Beef president Michael Young said during a recent online town hall. “Beef demand at retail is up 50 to 70 per cent. Consumers have aggressively […] Read more

To sell beef in Europe, cattle must be raised without growth promotants and the packer can’t use a carcass wash not approved in the EU. Pictured is a meat counter in Morlaix, France.

CCA sees potential for more beef sales to Europe

Canada could be selling more beef to Europe if it increased the number of veterinarians trained to approve cattle for shipment there or secured approval for using Verified Beef Production Plus (VBP+) to meet European requirements, the Canadian Cattlemen’s Association says. Since the free trade agreement with Europe came into effect nearly two years ago, […] Read more